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MyCoke (formerly known as Coke Music and Coke Studios) was an online chat game used for marketing the Coca-Cola brand and products. It was created in January 2002 by VML Inc (Previously Studiocom) an Atlanta-based digital agency using core technology from Sulake Corporation, the company responsible for a similar popular online game called Habbo Hotel.
MyCoke was an early branded virtual world that demonstrated how major corporations could create persistent social environments tied to their identity. It influenced the rise of branded metaverse activations and corporate‑driven virtual events. The platform showed that users would engage deeply with virtual spaces even when tied to a commercial brand. MyCoke helped normalize the idea of marketing through immersive social worlds.
Thank you for visiting the Virtual Worlds Museum
MyCoke
page! If you’re the platform owner and would like us to make updates to this page, please reach out to: info[at}virtualworlds.museum. If you’re a world builder who wants to help us create a museum hub on this platform, we’d be happy to hear from you as well. We welcome feedback and/or help and look forward to hearing from you.