2023 Metaverse Spectrum Business Conference – Julian Reyes

In this presentation, we explored and analyzed the evolution of metaverse platforms and the benefits that these virtual worlds provide businesses and brands.

Published on
December 23, 2023
Read time
4
 Min
Category
2023
2023 Metaverse Spectrum Business Conference – Julian Reyes

2023 Metaverse Spectrum Business Conference – Julian Reyes

The Metaverse Spectrum Business Conference – “The Seeds of the Metaverse” – December 6th, online

In this presentation, we explored and analyzed the evolution of metaverse platforms and the benefits that these virtual worlds provide businesses and brands. We delineated the differences between Web2, Web3, and WebXR immersive worlds. Understanding the differences between these technologies is important to brands, investors, and marketers for their Metaverse business planning initiatives. We explored the virtual world landscape and organizations working to advance ethics and open standards. These efforts revealed business advantages such as improving marketing, collaboration, community building, and education through the implementation of an immersive strategy.

About the Conference

The conference places a special focus on AI’s role in enhancing the business metaverse. It provides coverage of both strategic and implementation issues relating to the business metaverse, and examines the growing impact of Web 3, AI, VR, and AR on the metaverse.

MIX Center @ASU - Herberger Institute for Design and the Arts

‍Mesa, AZ
New state-of-the-art facility in Mesa, Arizona, for film, media arts, design and emerging technology programs. The world-class Media and Immersive eXperience (MIX) Center in Mesa, Arizona, which opened in fall 2022, hosts hundreds of students who will be making films, designing new virtual worlds and video games, and creating other immersive media experiences of all kinds.
A pioneer in online education since 1995, Foothill College established the Emerging Technologies Institute (ETI) in the Summer of 2022 to address how rapidly changing technology advancements can impact education and enhance more immersive student learning experiences. Currently there are 3 technology programs with active labs, including Virtual Reality (VR); Artificial Intelligence (AI), and Cymatics, along with 4 exploratory emerging technologies hosted in our Prototype Lab — Renewable Energy, Blockchain, Quantum Computing, and Space Sciences.
MIT xPRO

‍Cambridge, MA
MIT xPRO is collaborating with online education provider Emeritus to deliver this online 8-week program.The program is ideal for: UX/3D UI/interaction designers looking to expand their knowledge base and gain a technical understanding of building end-to-end XR solutions; Developers focused on VR/AR apps and experiences who want to expand their technical knowledge of XR technologies and their practical applications; Industry leaders and managers who want to have more informed conversations with developers about offering new innovations and improving user experience.
Innovation Labs at Harvard

‍Cambridge, MA
Various XR ventures that grant access to their three Innovation labs: Student i-lab, the Alumni Launch Lab, and the Pagliuca Harvard Life Lab. Whether you want to start a podcast, print a prototype, or envision a virtual reality, our studios (and the TAs who manage them) offer the tools you need to build your venture.
Stanford VRIT

‍Stanford, CA
Stanford VR-IT's mission is to adaptively foster and promote the mental health benefits of immersive technologies through evidence-based, person-centered designs that empower individuals, healthcare providers and communities. Stanford’s Department of Psychiatry & Behavioral Sciences houses the Virtual Reality & Immersive Technology (VR-IT) Program. See also Stanford VR Design Lab faculty & researchers.
XR Utah

‍Salt Lake City, UT
XR Utah is devoted to building common infrastructure for information sharing, tech development and data collection by bringing together computer scientists, psychologists, educators, artists and more across 16+ departments at the University of Utah. Our goal is to conduct cutting-edge research in fostering new ways of learning and discovery through the use of innovative forms of virtual reality technologies that span across disciplines. Their projects include School of Dentistry VR projects, and Health, Kinesiology and Recreation College of Health.
XR lab @ UCB

‍Berkeley, CA
In response to the emergent fields of spatial computing and immersive environments, the XR Lab was created by Luisa Caldas in 2017, at the UC Berkeley College of Environmental Design. Our goal is to develop innovative, impactful research and applications in VR/AR/MR by establishing collaborations with industry partners and academia. See their research, student projects, teaching and publications.
Immersive Media & Mixed Reality @ Sacred Heart Uni
‍
‍Fairfield, CT
The interdisciplinary immersive media & mixed reality (IMMR) degree program provides an exceptional opportunity to combine new forms of artistic expression, creative technology and innovative approaches to media management.
XR @ U of Redlands

‍Redlands, CA
Enjoy immersive learning experiences created for U of Redlands learners by U of Redlands students, staff and faculty. They offer VR consultation, have an Immersive Catalogue, Building assignments, XR case studies, and VR resources.
XR Through Virtual Worlds @ NYU

‍NYC, NY
Extending Reality Through Virtual Worlds is a two-week program that introduces high-school students to the fundamentals of designing and developing augmented reality (AR) experiences with a focus on developing basic applications and games. Learn to build creative, useful, and engaging AR experiences of your own design, and gain basic skills in AR development using cutting-edge tools and platforms.
Interacting, Gaming & Immersive Media @ Loyola Marymount Uni

‍Los Angeles, CA
The Minor in Interactive, Gaming and Immersive Media (IGI) combines courses that focus on interactive and immersive gaming and world building—together with programming, writing, design and analysis—into one comprehensive program of study. Students gain technical and creative experience in a variety of different disciplines, making them attractive to both businesses and graduate schools that favor interdisciplinary experience in modern technologies and media.See also their AI Intelligence hub and Immersive Tech page.
Immersive Media Design at the University of Maryland is a four-year, cross-disciplinary undergraduate program that prepares students to excel in digital creativity and innovation using the latest immersive media tools and technologies.
Cinematic Arts @ USC

‍Los Angeles, CA
As the only media school in the world that teaches all the major disciplines of the Cinematic Arts, SCA offers a uniquely interdisciplinary learning experience. Our students take classes across seven divisions that cover the breadth of film, television, and interactive media. They are exposed to the latest technological advances and storytelling techniques of the industry and have opportunities to meet and network with some of its most successful practitioners.
We are a group of researchers in the GVU Center at the Georgia Institute of Technology, spanning multiple schools and disciplines, interested in understanding the interplay of technology, design, interactivity and media when directly augmenting a user’s senses with computer generated material.
UW Reality Lab @ U of Washington

‍Seattle, WA
The UW Reality Lab brings together an interdisciplinary team of UW faculty, graduate students, and undergraduates working in 3D computer vision and perception, object recognition, graphics, spatial audio, game science and education, distributed computing, stream processing, databases and computer architecture, and privacy and security. See their research, courses, Reality Studio, undergrad programs, and lectures.
RIT is one of the top universities in the nation working at the intersection of technology, the arts and design. Our mission is to shape the future and improve the world through creativity and innovation. Key programs include Communications and Digital Media and Game Design, Development, and Arts.
The Immersive Reality Lab (IRL) provides TAMU-CC students, faculty and staff the opportunity to explore, experience or develop eXtended Reality (XR).  XR is the umbrella term for spectrum of immersive technologies including Augmented Reality (AR), Mixed Reality (MR) and Virtual Reality (VR).
The IAC’s Interactive & Immersive Education Initiative embraces cutting-edge interactive and immersive technologies to enhance educational practices across a diverse range of fields, from scientific studies to medical and nursing training. Engaging in embodied interaction bolsters cognitive learning processes, while immersive technology significantly enhances the mastery of complex procedural tasks. The IAC collaborates with specialists from multiple domains and advances traditional education, integrating high-fidelity 3D computer graphics, haptic feedback systems and artificial intelligence.
Synthetic Reality Lab @ U of Central Florida

‍Orlando, FL
SREAL (pronounced Surreal) is a research lab at the University of Central Florida. The SREAL team consists of faculty researchers, affiliated faculty members, software developers, PhD students, artists (modelers/animators), interactors, undergraduate research assistants and a network of campus and institute collaborators, both faculty members and students. The lab space consists of over 7,000 square feet of experimental and office space. Space is divided to include areas for human surrogate research; robotics research; development of mixed reality experiences; delivery of interactive training using digital avatar technology; and developing cultural heritage and STEM experiences.
XR @ Cornell - XR Collaboratory

‍Ithaca, NY
The XR Collaboratory at Cornell Tech accelerates education and research in virtual and augmented reality with course offerings, projects, and cross-campus collaborations. Our primary interests are in 3D user interfaces and interaction design for head-mounted displays. We build high-fidelity prototypes with our students through projects and coursework, and collaborate with Cornell faculty on AR/VR-related research across disciplines such as computer vision, computer graphics, and human-computer interaction.
The XR Collaboratory at Cornell Tech accelerates education and research in virtual and augmented reality with course offerings, projects, and cross-campus collaborations. Our primary interests are in 3D user interfaces and interaction design for head-mounted displays. We build high-fidelity prototypes with our students through projects and coursework, and collaborate with Cornell faculty on AR/VR-related research across disciplines such as computer vision, computer graphics, and human-computer interaction.
XR @ Cornell - XR Collaboratory

‍Ithaca, NY
The XR Collaboratory at Cornell Tech accelerates education and research in virtual and augmented reality with course offerings, projects, and cross-campus collaborations. Our primary interests are in 3D user interfaces and interaction design for head-mounted displays. We build high-fidelity prototypes with our students through projects and coursework, and collaborate with Cornell faculty on AR/VR-related research across disciplines such as computer vision, computer graphics, and human-computer interaction.
The XR Collaboratory at Cornell Tech accelerates education and research in virtual and augmented reality with course offerings, projects, and cross-campus collaborations. Our primary interests are in 3D user interfaces and interaction design for head-mounted displays. We build high-fidelity prototypes with our students through projects and coursework, and collaborate with Cornell faculty on AR/VR-related research across disciplines such as computer vision, computer graphics, and human-computer interaction.
The XR Collaboratory at Cornell Tech accelerates education and research in virtual and augmented reality with course offerings, projects, and cross-campus collaborations. Our primary interests are in 3D user interfaces and interaction design for head-mounted displays. We build high-fidelity prototypes with our students through projects and coursework, and collaborate with Cornell faculty on AR/VR-related research across disciplines such as computer vision, computer graphics, and human-computer interaction.
The XR Collaboratory at Cornell Tech accelerates education and research in virtual and augmented reality with course offerings, projects, and cross-campus collaborations. Our primary interests are in 3D user interfaces and interaction design for head-mounted displays. We build high-fidelity prototypes with our students through projects and coursework, and collaborate with Cornell faculty on AR/VR-related research across disciplines such as computer vision, computer graphics, and human-computer interaction.

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